Insights From the 2016 Census

Australia is changing.Insight data from the 2016 Census has been released – we provide insights to help you better target today’s market. Just as our appetite for V8-powered cars is shifting towards smaller, more economical cars, what Australians are looking for in other areas is changing too.

The 2016 Census reveals that a great deal has changed in Australia over the past 5 to 10 years.

Time to change concept

  • As a country, we’re getting older and we’re less likely to live in a house.
  • Our median weekly incomes have increased, but so too have our rents and need for education.

The Census – particularly when combined with data from other sources such as CoreLogic – is a powerful source of information that you can use to your advantage to display your national and local expertise and gain more leads.

Demand from school children and elderly
  • There are 1.9 million more of us than 2011, an increase of 8.8 per cent.
  • Primary school and secondary school attendance is up 9.8 per cent and 8.3 per cent respectively on 2011.
  • Tertiary education including universities is up a massive 14% on 5 years ago.
  • As the 1.9 million children currently in primary school progress into a secondary school sector that already supports 1.45 million, education will continue to require increasing investment.
  • Now is the time to start working your contacts for school development work, from new schools to renovations or expansions to existing facilities.
Our population is ageing.
  • There are 664 thousand more Australians aged over 65 than 5 years ago, a total of 3.67 million or 22%.
  • 449 thousand people are aged 65 to 74, up 27% on 2011.
  • There are 1.3 million Australians aged 60 to 64.
  • Demand for health care, multi-generational living, aged care facilities and senior friendly spaces will be high.
  • Be on high alert for potential aged care facility locations, make sure you have the resources to tender at short notice.
Home Internet and networking
  • 83.2% of households accessed the Internet from home in 2016, a 15.6% increase from 20112.
  • Data needs and speeds are being driven by the continued  increased use of smart devices and television streaming services.
  • Smart home applications like Google Home and smart lighting are designed to make our lives easier, driving an increased reliance on in-home connectivity.
  • High-speed fibre networking to the premises will take on increased importance for buyers, especially in new development builds.
  • Consideration should be given in planning and development to multiple wired networking points around the primary residence – particularly in media rooms and offices – as well as in ancillary buildings such as secondary dwellings, sheds and garages.
Medium-density living, and more cars!
  • Australian families are still living in separate houses, however, the percentage of the population doing so has dropped from 75.6% in 2011 to 72.9% in 2016.
  • More occupants are moving to semi-detached, terrace houses, townhouses and apartments.
  • More home seeking clients are wishing to build smaller homes or apartments.
  • At the same time, even though we’ve traded our high-powered V8 for a four or six-cylinder sedan.
  • Australian households have more cars than ever before.
  • Most households had one or two cars parked at home in 2016,18.1% had three or more, compared to 16.5% in 2011 and 15% in 2006.
Rent hike
  • The Median weekly household incomes have increased $204 since 2011 to $1438.
  • Median monthly mortgage payments have remained about the same as 5 years ago at $1755.
  • Weekly median rent has risen 76% since 2006 and 17.5% since 2011.
  • Despite the rent hike, more Australians are renting in 2016 (%), compared to 2006 (28.1%) and 2011 (29.6%)
  • Whether or not there is a cooling in the investment market, rent hikes point to continued demand and improved yields.

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